David Norman serves as the Vice President of Business Development for Plumrose USA, a division of JBS USA, where he plays a pivotal role in driving growth and innovation within the food production sector. With extensive experience in the food and beverage industry, David is...
David Norman serves as the Vice President of Business Development for Plumrose USA, a division of JBS USA, where he plays a pivotal role in driving growth and innovation within the food production sector. With extensive experience in the food and beverage industry, David is adept at navigating the complexities of brand and private label development, particularly in key retail partnerships with giants like Walmart, Sam's Club, and Target. His strategic oversight encompasses the development and execution of annual sales plans designed to exceed both volume and margin goals, ensuring that Plumrose USA remains competitive in a rapidly evolving marketplace.
In his current role, David is responsible for P&L accountability, which requires a keen understanding of pricing strategy and financial forecasting. He meticulously develops forecasts on a period, quarterly, and yearly basis, aligning them with the company’s growth objectives. His expertise in new item execution and presentation is instrumental in introducing innovative products that resonate with consumers and meet market demands. David’s strong negotiation skills and strategic planning capabilities enable him to build effective relationships with key accounts, ensuring that Plumrose USA not only meets but exceeds customer expectations.
David's proficiency in management and product development further enhances his ability to lead cross-functional teams in delivering high-quality consumer products. His commitment to excellence and a results-driven approach make him a valuable asset to Plumrose USA, as he continues to shape the company’s business development strategies and drive sustainable growth in the competitive food industry landscape.
