David Miller, as the Chief Marketing Officer at Mercaux, is at the forefront of transforming the retail landscape through innovative marketing strategies and cutting-edge technology. With extensive experience in generating growth for B2B SaaS and tech businesses, David is adept at crafting and executing comprehensive...
David Miller, as the Chief Marketing Officer at Mercaux, is at the forefront of transforming the retail landscape through innovative marketing strategies and cutting-edge technology. With extensive experience in generating growth for B2B SaaS and tech businesses, David is adept at crafting and executing comprehensive global and local marketing plans that resonate with diverse markets, particularly in Europe, the Middle East, and North America. His expertise in sales and marketing process creation, coupled with his proficiency in budgeting and forecasting, has positioned Mercaux as a leader in the retail technology space.
At Mercaux, David spearheads key projects that leverage the company's MACH-certified modular platform, which empowers retailers to enhance customer experiences both in-store and remotely. By integrating a single app for store associates that encompasses assisted selling, clienteling, omni-POS, fulfillment, and remote selling, David is driving the evolution of retail clienteling and customer experience (CX). His strategic focus on deploying advanced MarTech stacks enables the team to optimize customer acquisition and retention through data-driven insights and integrated marketing strategies.
David’s passion for building highly motivated and effective marketing teams is evident in his collaborative approach to leadership. He fosters an environment where creativity and innovation thrive, ensuring that Mercaux remains agile in responding to the ever-changing retail landscape. With a strong foundation in email marketing, digital strategy, and customer relationship management (CRM), David continues to push the boundaries of what’s possible in retail marketing, ultimately delivering exceptional value to both clients and consumers.
