As the Head of Commercial Development at Greater Anglia, David Metherell plays a pivotal role in shaping the marketing and branding strategies for one of the UK's leading train operators, recognized as the UK Train Operator of the Year. With a focus on both Greater...
As the Head of Commercial Development at Greater Anglia, David Metherell plays a pivotal role in shaping the marketing and branding strategies for one of the UK's leading train operators, recognized as the UK Train Operator of the Year. With a focus on both Greater Anglia and Stansted Express, David oversees initiatives that cater to an impressive 85 million passenger journeys annually. His extensive expertise in marketing, branding, and customer experience is instrumental in driving the transformation of the commercial landscape within the rail industry.
David's current projects include enhancing digital engagement through innovative social media campaigns and optimizing the customer journey via improved wayfinding solutions at stations. He is also spearheading efforts to boost ancillary revenue streams by exploring new retailing opportunities and partnerships, thereby enriching the overall travel experience for passengers. His commitment to inclusivity and diversity (ED&I) ensures that Greater Anglia's branding resonates with a broad audience, fostering a sense of community among travelers.
With a Master of Business degree and a Postgraduate Diploma, David combines academic knowledge with practical experience to navigate the complexities of B2B relations and public relations within the rail sector. His proficiency in search engine optimization (SEO) further enhances Greater Anglia's online presence, making it easier for potential customers to discover and engage with the brand. Through strategic sponsorships and innovative marketing campaigns, David is dedicated to positioning Greater Anglia as a leader in the rail industry, continuously striving to elevate the customer experience while driving sustainable growth.
