David Johnson, as the CEO and Principal of Sextant Media & Marketing, stands at the intersection of technology, culture, and strategic marketing. With advanced degrees in communication and cultural studies, he brings a unique perspective to the evolving landscape of digital marketing. His role as...
David Johnson, as the CEO and Principal of Sextant Media & Marketing, stands at the intersection of technology, culture, and strategic marketing. With advanced degrees in communication and cultural studies, he brings a unique perspective to the evolving landscape of digital marketing. His role as a Fractional CMO, CDO, and CPO allows him to leverage his extensive expertise in analytical market and audience assessment, providing invaluable insights to both startups and established brands.
At Sextant Media & Marketing, David is leading key projects that focus on integrating digital strategy with creative execution. His approach is rooted in a deep understanding of consumer behavior, making him a digital anthropologist of sorts, adept at navigating the complexities of B2B, B2C, and D2C environments. By employing advanced CRM and CMS tools, he helps clients optimize their marketing communications and enhance customer engagement, ultimately driving growth and brand loyalty.
David's skills in branding, digital strategy, content strategy, and strategic communications are complemented by his experience in product management and integrated marketing. He is not just a marketer; he is a strategic leader who thinks like a CTO, ensuring that technology and innovation are at the forefront of every campaign. His commitment to fostering a culture of creativity and analytical rigor positions him as a thought leader in the marketing industry, making him a sought-after advisor for organizations looking to navigate the complexities of the digital age.
