David Hu serves as the Senior Vice President and Client Partner at Kantar, where he leverages his extensive expertise in global brand strategy and innovation to drive transformative results for Fortune 50 clients in the Consumer Packaged Goods (CPG) sector. With a focus on strategic...
David Hu serves as the Senior Vice President and Client Partner at Kantar, where he leverages his extensive expertise in global brand strategy and innovation to drive transformative results for Fortune 50 clients in the Consumer Packaged Goods (CPG) sector. With a focus on strategic planning and commercial strategy, David leads a multi-disciplinary team that encompasses brand performance, analytics, and creative testing, ensuring that each project is tailored to meet the unique challenges faced by his clients.
One of David's key projects involves integrating consumer and shopper insights with advanced analytics to develop actionable strategies that enhance brand positioning and drive market growth. His proficiency in trade marketing and shopper marketing allows him to craft compelling narratives that resonate with consumers while optimizing the path to purchase. By employing social analytics and digital marketing techniques, including social media and eCommerce strategies, David helps brands navigate the complexities of the modern marketplace.
In addition to his client-facing responsibilities, David is passionate about fostering a culture of innovation within his team. He emphasizes the importance of trends and futures thinking, enabling clients to anticipate market shifts and adapt their strategies accordingly. His commitment to user experience and CRM further enhances his ability to deliver holistic solutions that not only meet immediate business needs but also build long-term brand equity. Through his leadership at Kantar, David Hu continues to redefine the landscape of brand strategy and consumer engagement, making him a pivotal figure in the industry.
