David Higdon serves as the Group Creative Director and Product Owner at Atria Management Company, where he leverages over 15 years of experience in the creative industry to drive impactful branding and marketing initiatives. In his current role, David is instrumental in the expansion of...
David Higdon serves as the Group Creative Director and Product Owner at Atria Management Company, where he leverages over 15 years of experience in the creative industry to drive impactful branding and marketing initiatives. In his current role, David is instrumental in the expansion of the Atria brand, focusing on tiered brand development that resonates with diverse audiences across community and national campaigns. His expertise in creative strategy, art direction, and visual communication enables him to craft compelling narratives that elevate brand identity and foster engagement.
David's leadership is evident in his ability to collaborate effectively with accounts and stakeholders, ensuring that strategic creative solutions align with business objectives. He has successfully led high-profile campaigns for major clients, including Humana, the Muhammad Ali Center, and Ashley HomeStore, showcasing his adeptness in delivering results-driven creative work. As a mentor, he coaches and supervises a talented team of designers and writers, providing them with the creative direction necessary to produce innovative and visually striking content.
In addition to his core responsibilities, David is passionate about establishing and protecting brand standards, ensuring consistency across all platforms. He leads dynamic brainstorming sessions that encourage collaboration and out-of-the-box thinking, resulting in fresh concepts that capture audience attention. With a robust skill set that includes digital marketing, corporate identity, and web design, David Higdon continues to shape the creative landscape at Atria Management Company, driving forward-thinking strategies that enhance brand visibility and impact.
