David Hersh is a dedicated Product Designer at AARP, where he passionately champions user-centric design principles to enhance the digital experience for members. Currently, he is deeply involved in the Members Only Access initiative, a pivotal project within the Digital Strategy and Membership (DSM) organization....
David Hersh is a dedicated Product Designer at AARP, where he passionately champions user-centric design principles to enhance the digital experience for members. Currently, he is deeply involved in the Members Only Access initiative, a pivotal project within the Digital Strategy and Membership (DSM) organization. This initiative aims to create a seamless and engaging online environment that caters specifically to the needs of AARP's diverse membership base. David's expertise in User Interface Design and User Experience Testing allows him to craft intuitive and elegant solutions that not only meet but exceed user expectations.
In his role, David employs a unique blend of psychology and design, ensuring that every feature and process he develops resonates emotionally with users. His commitment to usability best practices, responsive design, and SEO optimization is evident in his work, as he collaborates closely with DSM staff, enterprise-wide stakeholders, and content producers. By leveraging tools like Adobe XD and employing art direction techniques, David effectively translates complex user needs into visually appealing and functional designs.
Beyond his technical skills, David is a natural team leader and builder, fostering collaboration and innovation within his team. His passion for concept development and model making further enriches his design process, allowing him to explore and iterate on ideas that enhance the overall user experience. Through his work at AARP, David not only aims to create iconic digital solutions but also strives to make a meaningful impact on the lives of others, embodying the organization's mission to empower and support its members.
