David Herrold serves as the Audience Targeting Strategy Manager at Advance Digital, where he plays a pivotal role in shaping and executing audience targeting strategies across the organization’s diverse portfolio of publications. With a strong focus on data-driven methodologies, David champions innovative targeting tactics that...
David Herrold serves as the Audience Targeting Strategy Manager at Advance Digital, where he plays a pivotal role in shaping and executing audience targeting strategies across the organization’s diverse portfolio of publications. With a strong focus on data-driven methodologies, David champions innovative targeting tactics that enhance engagement and drive results in the competitive digital landscape. His expertise spans various platforms, including display, mobile, and video advertising, utilizing cutting-edge tools such as Lotame, Liveramp, Blueconic, Xandr, and the Google ad stack to optimize audience reach and effectiveness.
In his current role, David is responsible for crafting tailored audience segmentation strategies that align with the unique needs of Advance Local markets. He collaborates closely with cross-functional teams to ensure that campaigns are not only data-informed but also resonate with target demographics, thereby maximizing ROI for clients. His proficiency in digital strategy, search engine marketing (SEM), and email marketing enables him to develop comprehensive solutions that drive customer engagement and retention.
Key projects under David’s leadership have included the integration of advanced analytics into audience targeting frameworks, allowing for real-time adjustments and improved campaign performance. His commitment to continuous improvement and innovation in audience targeting has positioned Advance Digital as a leader in the industry, making significant strides in new media and web content management. With a robust skill set that includes product development, client management, and word-of-mouth marketing, David is dedicated to enhancing the effectiveness of digital marketing strategies and fostering meaningful connections between brands and their audiences.
