David F. Harris, as President of Insight & Measurement, LLC, stands at the forefront of research methodology and data-driven decision-making. With a robust background in quantitative psychology, he leverages his expertise to design and execute comprehensive research strategies that empower organizations to gather actionable insights....
David F. Harris, as President of Insight & Measurement, LLC, stands at the forefront of research methodology and data-driven decision-making. With a robust background in quantitative psychology, he leverages his expertise to design and execute comprehensive research strategies that empower organizations to gather actionable insights. His seminal work, "The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions," underscores his commitment to enhancing the quality of data collection processes, particularly in the pharmaceutical industry and fast-moving consumer goods (FMCG) sectors.
At Insight & Measurement, LLC, David leads key projects that focus on competitive intelligence and quantitative research, providing tailored consulting and training services to clients seeking to refine their research planning and questionnaire design. His proficiency in competitive analysis allows organizations to not only understand their market position but also to anticipate industry trends and consumer needs. David's approach emphasizes the importance of well-structured questionnaires in eliciting meaningful responses, thereby facilitating better decision-making that ultimately improves products and services.
In addition to his consulting work, David is dedicated to employee training, equipping teams with the analytical skills necessary to interpret data effectively. His leadership in qualitative research further enhances his ability to guide organizations through complex data landscapes, ensuring they remain agile and informed in a rapidly evolving marketplace. With a B.A. from Reed College and an M.A. from the L. L. Thurstone Psychometric Laboratory, David combines academic rigor with practical experience, making him a sought-after speaker and thought leader in the field of research methodology.
