David Hamilton serves as the Chief Marketing Officer at SAP Concur, where he spearheads a comprehensive marketing organization that encompasses product marketing, field marketing, corporate marketing, brand and event marketing, digital demand generation, customer marketing, and partner marketing. With a robust team of over 350...
David Hamilton serves as the Chief Marketing Officer at SAP Concur, where he spearheads a comprehensive marketing organization that encompasses product marketing, field marketing, corporate marketing, brand and event marketing, digital demand generation, customer marketing, and partner marketing. With a robust team of over 350 marketing professionals, David is responsible for driving strategies that contribute to a pipeline exceeding $1 billion. His leadership is characterized by a unique blend of strategic vision and operational excellence, enabling him to navigate the complexities of both established enterprises and dynamic start-up environments.
Under David's guidance, SAP Concur has successfully implemented innovative go-to-market strategies that leverage digital demand generation and integrated marketing approaches to enhance brand visibility and customer engagement. His expertise in marketing operations and analytics allows him to optimize campaigns and measure their effectiveness, ensuring that every marketing dollar contributes to the company's growth objectives. David's commitment to fostering a collaborative culture within his team empowers marketers to excel in their roles, driving creativity and accountability.
In addition to his extensive experience in enterprise software and SaaS, David is adept at competitive analysis and partner management, ensuring that SAP Concur remains at the forefront of the industry. His ability to build strong relationships across all levels of the organization and with external stakeholders has been instrumental in aligning marketing initiatives with broader business strategies. As a visionary leader, David Hamilton continues to shape the future of marketing at SAP Concur, positioning the company for sustained success in a rapidly evolving marketplace.
