David Capranos serves as the Director of Market Strategy and Research at Wiley Education Services, where he leverages over a decade of expertise in data-driven decision-making to enhance educational outcomes across global markets. His role is pivotal in shaping the strategic vision of the Market...
David Capranos serves as the Director of Market Strategy and Research at Wiley Education Services, where he leverages over a decade of expertise in data-driven decision-making to enhance educational outcomes across global markets. His role is pivotal in shaping the strategic vision of the Market Strategy and Research department, where he orchestrates comprehensive market research initiatives that span the United States, Europe, MENA, and APAC regions. David's team is dedicated to transforming complex data into compelling narratives, utilizing advanced tools like Tableau and PowerPoint to create persuasive data visualizations that empower stakeholders to make informed decisions.
Under David's leadership, the department focuses on critical areas such as consumer insights, customer satisfaction surveys, and loss surveys, ensuring that the voice of the customer is at the forefront of strategic planning. His expertise in questionnaire design, survey design, and research methodologies allows him to craft insightful quantitative and qualitative research that identifies emerging trends and competitive dynamics within the education sector. David's strategic thinking and storytelling skills enable him to present data in a way that resonates with diverse audiences, driving engagement and fostering a culture of data-informed decision-making.
Key projects under his direction have included comprehensive market analyses that inform Wiley's operational strategies and enhance the effectiveness of its Online Program Management (OPM) services. By continuously monitoring industry trends and conducting competitive analyses, David ensures that Wiley remains at the cutting edge of educational innovation, ultimately contributing to the success of partner institutions and the learners they serve.
