Dave Sigerson serves as the Tableau Regional Field CTO and Principal Solutions Engineer at Salesforce, where he leverages his extensive expertise in multi- and omni-channel analytics to drive significant ROI for clients' marketing investments. With a strong foundation in consulting, Dave has successfully guided major...
Dave Sigerson serves as the Tableau Regional Field CTO and Principal Solutions Engineer at Salesforce, where he leverages his extensive expertise in multi- and omni-channel analytics to drive significant ROI for clients' marketing investments. With a strong foundation in consulting, Dave has successfully guided major clients and partners in developing and executing data-driven digital marketing strategies, particularly utilizing Sitecore technologies. His ability to translate complex data insights into actionable strategies has made him a trusted advisor to organizations seeking to enhance their marketing effectiveness.
In his current role, Dave is responsible for directing data strategy across the broader ecosystem for key customers, ensuring they harness the full potential of Tableau’s capabilities. His work includes engaging with prominent tech partners to create integrated solutions that address the unique challenges faced by clients. Notably, he has taken on the critical responsibility of overseeing Tableau presales initiatives for the United Nations, where he collaborates with a team of exceptional Solution Engineers across South EMEA to deliver impactful data solutions.
Dave's impressive track record includes generating over £1M in consulting bookings and revenue during his tenure at Adobe, underscoring his proficiency in business intelligence and analytics. His skill set encompasses a wide range of areas, including A/B testing, conversion optimization, and behavioral targeting, which he adeptly applies to enhance marketing automation and segmentation strategies. As a thought leader in the industry, Dave continues to drive innovation and excellence in data strategy, ensuring that organizations not only meet but exceed their digital marketing goals.
