As the Internet Director at Larry H. Miller Dealerships, Dave Peacock plays a pivotal role in driving the digital sales strategy for one of the largest privately owned automotive companies in the United States. With a wealth of experience in the automotive industry, Dave leverages...
As the Internet Director at Larry H. Miller Dealerships, Dave Peacock plays a pivotal role in driving the digital sales strategy for one of the largest privately owned automotive companies in the United States. With a wealth of experience in the automotive industry, Dave leverages his expertise in e-commerce and dealer management to enhance the online customer experience, ensuring that potential buyers have seamless access to an extensive inventory of new and pre-owned vehicles. His unique position allows him to tap into over $10 million worth of used cars across various dealerships in Arizona and the Western region, providing customers with a diverse selection that meets their needs.
Dave is currently spearheading key projects aimed at optimizing lead management and improving conversion rates through innovative digital marketing strategies. By utilizing data analytics and customer relationship management tools, he is able to identify trends and tailor sales approaches that resonate with today's tech-savvy consumers. His commitment to team building and developing selling skills within his department has fostered a collaborative environment that prioritizes customer satisfaction and profitability.
In addition to his focus on internet sales, leasing, and fleet management, Dave is also deeply knowledgeable about the automotive aftermarket and automotive parts, which allows him to offer valuable insights into vehicle maintenance and ownership. His comprehensive understanding of income statements and profit margins further enables him to drive financial performance while maintaining a customer-centric approach. Through his leadership, Larry H. Miller Fiat of Avondale continues to thrive in a competitive market, setting benchmarks for excellence in online automotive sales.
