As the Executive Director of the Experiential Designers & Producers Association (EDPA), Dasher Lowe plays a pivotal role in shaping the future of the face-to-face marketing industry. With a robust background in integrated marketing strategies, Dasher is adept at leveraging his expertise in customer engagement...
As the Executive Director of the Experiential Designers & Producers Association (EDPA), Dasher Lowe plays a pivotal role in shaping the future of the face-to-face marketing industry. With a robust background in integrated marketing strategies, Dasher is adept at leveraging his expertise in customer engagement across various channels, including digital media, social platforms, and direct response initiatives. His leadership extends to overseeing key projects that advocate for the interests of EDPA's members, ensuring they are equipped with the latest insights and tools to thrive in an ever-evolving marketplace.
Dasher's commitment to education is evident in his development of tailored programs that empower members to enhance their marketing strategies and deepen customer relationships. He actively collaborates with industry leaders to create resources that address emerging trends in experiential marketing, fostering a community of innovation and creativity. Under his guidance, EDPA has launched initiatives that not only promote brand stewardship but also support business development efforts for its members, driving growth and transformation within the industry.
With full P&L responsibilities, Dasher's strategic vision is complemented by his hands-on experience in media buying and multi-channel marketing. His ability to synthesize customer insights into actionable marketing strategies has positioned EDPA as a thought leader in the experiential space. As he continues to navigate the complexities of the marketing landscape, Dasher Lowe remains dedicated to enhancing member engagement and advocating for the value of face-to-face interactions in a digital world.
