As Vice President of Marketing Communications at Northern Trust Asset Management, Darrell Hassler plays a pivotal role in shaping the firm’s content marketing strategies to enhance brand visibility and drive revenue growth. With over 15 years of experience in asset management marketing, Darrell leverages his...
As Vice President of Marketing Communications at Northern Trust Asset Management, Darrell Hassler plays a pivotal role in shaping the firm’s content marketing strategies to enhance brand visibility and drive revenue growth. With over 15 years of experience in asset management marketing, Darrell leverages his sophisticated understanding of both investing and marketing to craft compelling narratives that resonate with target audiences. His expertise lies in developing and executing comprehensive content programs that include white papers, blogs, web articles, press releases, and market commentaries, all designed to elevate awareness of Northern Trust’s priority investment products and capabilities.
Currently, Darrell is spearheading key projects aimed at integrating innovative content formats, such as videos and guest articles for prominent media publications, into the firm’s marketing arsenal. This strategic approach not only supports lead generation initiatives but also reinforces Northern Trust's position as a thought leader in the investment services sector. By utilizing his strong skills in social media marketing and public speaking, Darrell effectively communicates complex financial concepts in an engaging manner, ensuring that the firm’s messaging is both accessible and impactful.
In addition to his content creation efforts, Darrell is adept at analyzing market trends and audience insights, which informs the ongoing refinement of marketing strategies. His proficiency in tools like Microsoft Office and Excel further enhances his ability to track performance metrics and optimize campaigns for maximum effectiveness. Through his leadership, Northern Trust Asset Management continues to strengthen its brand presence and foster relationships with clients, ultimately driving growth in assets and revenue across its diverse range of investment services and products.
