Darene So serves as a Finance Business Partner for Brand Building in the Ice Cream division at Unilever, where she leverages her extensive financial expertise to drive strategic initiatives and support brand growth. With a strong foundation in accounting and finance, Darene specializes in new...
Darene So serves as a Finance Business Partner for Brand Building in the Ice Cream division at Unilever, where she leverages her extensive financial expertise to drive strategic initiatives and support brand growth. With a strong foundation in accounting and finance, Darene specializes in new product costing and evaluation, ensuring that innovative ice cream offerings are not only creatively developed but also financially viable. Her role involves conducting thorough financial statement analysis and variance analysis, which are critical for understanding the financial health of the brand and making informed decisions.
One of Darene's key projects includes leading the budget planning and management process for new product launches, where she collaborates closely with cross-functional teams to align financial objectives with marketing strategies. By employing activity-based costing methodologies, she provides insights into cost drivers and profitability, enabling the brand to optimize its resource allocation and enhance overall performance. Her proficiency in forecasting allows her to anticipate market trends and consumer preferences, ensuring that the brand remains competitive in a dynamic industry.
Darene's analytical skills are complemented by her ability to communicate complex financial concepts in a clear and actionable manner, making her a valuable partner to both finance and marketing teams. As she continues to navigate the challenges of brand financial evaluation, her commitment to delivering robust financial insights plays a pivotal role in Unilever's mission to delight consumers with exceptional ice cream products while driving sustainable growth.
