As the Senior Director of Communications at Little League International, Darcy Fountain plays a pivotal role in shaping the organization's narrative and enhancing its brand presence. With a strong focus on storytelling and brand consistency, Darcy oversees the day-to-day media relations, ensuring that the voice...
As the Senior Director of Communications at Little League International, Darcy Fountain plays a pivotal role in shaping the organization's narrative and enhancing its brand presence. With a strong focus on storytelling and brand consistency, Darcy oversees the day-to-day media relations, ensuring that the voice of Little League resonates across various platforms. Drawing from a rich background in sports communications, Darcy has successfully led key projects that align with the organization's mission to foster youth development through baseball and softball.
One of Darcy's significant initiatives includes the development of a comprehensive 360-degree communications strategy that integrates traditional media, digital platforms, and community engagement. By leveraging skills in graphic design and constituent communication, Darcy has revitalized Little League's visual identity, bringing the updated mission, logo, and overall brand to life. This effort not only enhances brand recognition but also strengthens the connection with families, players, and local leagues.
In addition to overseeing marketing and communications during the busy Spring and Summer seasons, Darcy is committed to building a vibrant community around Little League. By utilizing expertise in sports writing and interviewing, Darcy cultivates compelling narratives that highlight the achievements of young athletes and the impact of local leagues. This holistic approach not only elevates the organization’s profile but also fosters a sense of belonging among participants and supporters. As a native of New Jersey, Darcy is proud to contribute to the legacy of Little League, ensuring that its values and mission continue to inspire future generations of players.
