Dara Douglas serves as the Brand and Product Lead for Design with Intent at Ralph Lauren, where she plays a pivotal role in shaping the company’s inclusive approach to product development. With a strong foundation as an internal consultant for the Polo Ralph Lauren Exclusively...
Dara Douglas serves as the Brand and Product Lead for Design with Intent at Ralph Lauren, where she plays a pivotal role in shaping the company’s inclusive approach to product development. With a strong foundation as an internal consultant for the Polo Ralph Lauren Exclusively for Morehouse College and Spelman College Collection, Dara leverages her extensive experience as an Archivist and Collections Manager to inform her work. Her background in managing a diverse textile and costume collection of over 50,000 pieces equips her with a unique perspective on cultural representation and heritage in fashion.
In her current role, Dara is at the forefront of expanding Ralph Lauren's commitment to social impact through thoughtful product creation. She collaborates closely with cross-functional teams, including design, merchandising, and product leaders, to ensure that every aspect of product planning and promotion aligns with the company’s vision for inclusivity. Her expertise in textiles and fashion, combined with her proficiency in design software such as Photoshop and Illustrator, allows her to creatively address a wide range of challenges in the fashion industry.
Dara’s approach is rooted in applying museum best practices to the fashion world, ensuring that the narratives behind each collection resonate with authenticity and purpose. By integrating research and innovative design strategies, she is not only enhancing the brand’s product offerings but also fostering a deeper connection with diverse communities. Through her leadership, Dara Douglas is redefining the intersection of fashion and social responsibility at Ralph Lauren, making strides towards a more inclusive and equitable industry.
