Daphnie Carrillo is a seasoned professional with over 20 years of expertise in retail and licensing, currently serving as the Director of Licensing at Bandai Namco Entertainment America Inc. In this pivotal role, she spearheads the development and execution of innovative licensing strategies and partnerships...
Daphnie Carrillo is a seasoned professional with over 20 years of expertise in retail and licensing, currently serving as the Director of Licensing at Bandai Namco Entertainment America Inc. In this pivotal role, she spearheads the development and execution of innovative licensing strategies and partnerships that enhance the visibility and marketability of some of the most iconic brands in the interactive entertainment industry. Daphnie's leadership is instrumental in driving the licensing initiatives for core intellectual properties such as Gundam, TEKKEN, Elden Ring, and Sand Land, ensuring that these franchises not only resonate with existing fans but also attract new audiences.
Her strategic vision extends to retail business development, where she focuses on expanding the licensed merchandise portfolio for legacy IPs like PAC-MAN and Tamagotchi. Daphnie's keen understanding of brand licensing, coupled with her performance-oriented approach, allows her to identify and capitalize on emerging trends within the market. She excels in product development and merchandising, ensuring that each licensed product aligns with consumer expectations while maintaining the integrity of the brand.
Daphnie's ability to drive results is complemented by her expertise in pricing strategies and management, making her a valuable asset to Bandai Namco. Her collaborative spirit fosters strong partnerships with retailers and manufacturers, positioning the company to leverage its rich catalog of IPs effectively. As the landscape of interactive entertainment continues to evolve, Daphnie Carrillo remains at the forefront, committed to delivering compelling licensing solutions that enhance brand engagement and consumer loyalty.
