Danielle Bakel is a dynamic leader at Rabobank, where she serves as the Lead Marketing B2B Innovatie, driving the growth of B2B financing products from their inception through to the scale-up phase. Under her stewardship, these products have experienced an impressive 30x year-on-year growth, a...
Danielle Bakel is a dynamic leader at Rabobank, where she serves as the Lead Marketing B2B Innovatie, driving the growth of B2B financing products from their inception through to the scale-up phase. Under her stewardship, these products have experienced an impressive 30x year-on-year growth, a testament to her strategic vision and execution capabilities. Danielle leads a dedicated team of four, fostering an environment of empowerment and collaboration that encourages innovative thinking and agile responses to market demands.
Her expertise lies in translating complex financial concepts into compelling and accessible propositions that resonate with business clients. By integrating advanced digital marketing strategies with a keen understanding of data analytics, Danielle has established a highly sophisticated customer journey and quality steering process. This approach not only enhances the efficiency of operations but also ensures that the marketing efforts are aligned with the broader business objectives.
Danielle’s passion for people, technology, and digital innovation drives her to explore new avenues for engagement, leveraging social media marketing, online advertising, and community management to build strong relationships with stakeholders. Her proficiency in SEO and online branding further amplifies the visibility and appeal of Rabobank’s offerings in a competitive landscape. By not confining herself to traditional marketing roles, Danielle exemplifies a forward-thinking mindset that is essential for navigating the complexities of modern B2B marketing, making her a pivotal force in Rabobank’s ongoing success and innovation in the financial sector.
