Daniella De Boer currently serves as the Lead Sales Merchandiser at Zalando, where she plays a pivotal role in shaping the financial landscape of the company’s diverse product categories, including womenswear, menswear, sports, and kids. With her extensive background in business development, marketing, and account...
Daniella De Boer currently serves as the Lead Sales Merchandiser at Zalando, where she plays a pivotal role in shaping the financial landscape of the company’s diverse product categories, including womenswear, menswear, sports, and kids. With her extensive background in business development, marketing, and account management across various industries such as FMCG, Sport, Luxury, and Hygiene, Daniella brings a wealth of expertise to her position. Her primary responsibility involves defining the financial KPI plan for these categories, ensuring alignment with the overarching strategy set forth by Buying, Tech, and Retail teams. This collaborative approach not only steers trade effectively but also drives the achievement of critical financial objectives.
Daniella's goal-oriented leadership style is complemented by her passion for tackling challenges head-on. She believes that strategy is a powerful tool for success, and she leverages this philosophy to mentor her team and enhance their capabilities in stock management, merchandising, and sales processes. Her ability to coach and develop talent within her team has been instrumental in fostering a culture of continuous improvement and innovation. Additionally, Daniella's proficiency in marketing communications and direct sales ensures that the product offerings resonate with customers, ultimately leading to increased brand loyalty and market share.
As she continues to grow her international career, Daniella is committed to refining her skills in portfolio management and business development. Her vision is to not only meet but exceed the expectations of stakeholders, driving Zalando's mission forward in an ever-evolving retail landscape.
