Daniel Roberson serves as the Executive Director - Head of Digital Experience Insights, Strategy, and Research Operations at Wells Fargo, where he plays a pivotal role in shaping the customer experience across commercial and corporate banking. With a strong foundation in business strategy and qualitative...
Daniel Roberson serves as the Executive Director - Head of Digital Experience Insights, Strategy, and Research Operations at Wells Fargo, where he plays a pivotal role in shaping the customer experience across commercial and corporate banking. With a strong foundation in business strategy and qualitative research, Daniel leads a talented team dedicated to enhancing the end-to-end (E2E) digital experience for clients. His expertise in omni-channel customer experience design allows him to effectively bridge the gap between user insights and strategic execution, ensuring that customer needs are at the forefront of all initiatives.
In his current role, Daniel is responsible for the CX strategic vision within the digital landscape of commercial and corporate banking. He spearheads large-scale, cross-departmental projects that leverage data-driven insights to inform design decisions and optimize user journeys. By fostering a culture of collaboration and continuous improvement, he curates a high-performing team that excels in delivering innovative solutions tailored to the unique needs of Wells Fargo's diverse clientele.
Daniel's proficiency in program management and creative direction enables him to navigate complex compliance procedures while driving strategic partnerships that enhance the bank's digital offerings. His commitment to servant leadership not only inspires his team but also cultivates an environment where strategic thinking and sound planning lead to impactful execution. As he continues to explore and solve digital experience challenges, Daniel remains dedicated to aligning business objectives with customer satisfaction, ultimately contributing to Wells Fargo's mission of delivering exceptional value to its customers.
