As the CEO and Owner of Easywalker, Daniel Lange brings a wealth of experience and a strategic vision to the consumer goods industry, particularly in the realm of baby products. Under his leadership, Easywalker has continued to innovate and expand its offerings, building on its...
As the CEO and Owner of Easywalker, Daniel Lange brings a wealth of experience and a strategic vision to the consumer goods industry, particularly in the realm of baby products. Under his leadership, Easywalker has continued to innovate and expand its offerings, building on its legacy as a pioneer in stroller design since the launch of the award-winning Easywalker Classic in 1989. Daniel's expertise in new business development and marketing strategy has been instrumental in positioning Easywalker as a leader in the market, with a strong emphasis on creating products that cater to the diverse needs of modern parents.
Currently, Daniel is spearheading key projects aimed at enhancing Easywalker’s brand presence and product portfolio. This includes the continued development of the MINI by Easywalker line, which merges iconic design with functionality, appealing to both urban and adventurous families. His strategic approach involves leveraging international sales channels and implementing robust change management practices to ensure that the company remains agile and responsive to market trends.
Daniel’s passion for building a clear commercial vision is evident in his commitment to executing business development strategies that drive growth and profitability. He fosters a culture of leadership within the organization, encouraging collaboration and innovation among teams. By aligning Easywalker’s mission with consumer expectations, Daniel is not only enhancing the brand’s reputation but also ensuring that Easywalker remains at the forefront of the baby products industry, ready to meet the evolving demands of parents worldwide.
