Daniel Cruz serves as the Head of Product Development at Wild Fork USA, a subsidiary of JBS, where he leverages over 15 years of international business experience, including a robust 12-year tenure in the food industry. In this pivotal role, Daniel leads a dynamic Product...
Daniel Cruz serves as the Head of Product Development at Wild Fork USA, a subsidiary of JBS, where he leverages over 15 years of international business experience, including a robust 12-year tenure in the food industry. In this pivotal role, Daniel leads a dynamic Product Development team focused on Core Protein categories, driving innovation and excellence in product offerings. His leadership extends to overseeing Research & Development (R&D) and Food Safety and Quality Assurance (FSQA) teams, ensuring that all products not only meet but exceed industry standards.
Daniel's strategic vision is evident in his approach to sourcing raw materials and finished goods, where he emphasizes strategic sourcing to enhance the company's gross margin. By aligning product development with customer needs, he has successfully cultivated an industry-leading product portfolio that resonates with consumers and stands out in a competitive market. His expertise in market analysis and international negotiations enables him to identify emerging trends and capitalize on global market opportunities, further solidifying Wild Fork USA's position as a leader in the protein sector.
In addition to his technical skills, Daniel is adept at team building and fostering a collaborative environment that encourages innovation. His ability to develop and implement commercial strategies and campaigns has been instrumental in driving sales growth and expanding market reach. With a keen understanding of pricing strategy and supply chain management, Daniel Cruz continues to make significant contributions to Wild Fork USA, positioning the company for sustained success in the ever-evolving food industry landscape.
