Daniel Cortes currently serves as the Merchandising Director for Integration US & Latam at The Fresh Market, where he plays a pivotal role in harmonizing the operations and strategies of Cencosud and The Fresh Market. With nearly two decades of experience in the retail sector...
Daniel Cortes currently serves as the Merchandising Director for Integration US & Latam at The Fresh Market, where he plays a pivotal role in harmonizing the operations and strategies of Cencosud and The Fresh Market. With nearly two decades of experience in the retail sector and consumer packaged goods (CPG), Daniel is adept at navigating the complexities of both domestic and international markets. His primary focus is on maximizing the value of commercial exchanges between the US and Latin America, leveraging his extensive background in negotiation, trade marketing, and supply chain management to foster seamless integration.
In his current role, Daniel spearheads key projects aimed at enhancing product development and category management, ensuring that The Fresh Market not only meets but exceeds consumer expectations. His innovative approach to inventory management and purchase processes has led to significant improvements in operational efficiency and profitability. By transferring knowledge and best practices across borders, he is instrumental in driving business growth and establishing a cohesive brand presence in diverse markets.
Daniel’s strategic mindset and dynamic leadership style empower his team to explore creative solutions that address the unique challenges of the retail landscape. His expertise in marketing and consumer goods enables him to identify emerging trends and capitalize on new opportunities, positioning The Fresh Market as a leader in the industry. As he continues to bridge the gap between US and Latin American markets, Daniel Cortes remains committed to fostering collaboration and driving sustainable success for The Fresh Market.
