Dani Nazarek currently serves as a Digital Product Manager for Browse Experience at Abercrombie & Fitch Co., where she plays a pivotal role in shaping the online shopping journey for customers. With a strong focus on e-commerce, Dani is responsible for driving app growth metrics,...
Dani Nazarek currently serves as a Digital Product Manager for Browse Experience at Abercrombie & Fitch Co., where she plays a pivotal role in shaping the online shopping journey for customers. With a strong focus on e-commerce, Dani is responsible for driving app growth metrics, including installs, cost per install, acquisition, activation, retention, and user engagement through daily and monthly active users. Her expertise in product management is complemented by a deep understanding of user experience (UX) design, allowing her to lead cross-functional teams effectively.
Dani's approach is rooted in data analytics, enabling her to make informed decisions that enhance the customer experience. By leveraging insights from user research and performance metrics, she crafts strategic product roadmaps that align with both business objectives and customer needs. Her ability to communicate effectively across teams ensures that UX designers, software engineers, and data analysts collaborate seamlessly to deliver innovative solutions that resonate with users.
In her role, Dani is not only focused on immediate app performance but also on long-term strategies that foster customer loyalty and engagement. She is passionate about creating a customer-obsessed culture within her team, believing that every decision should prioritize the user experience. Dani's commitment to excellence is evident in her public speaking and training initiatives, where she shares her insights and best practices with colleagues, further enhancing Abercrombie & Fitch Co.'s reputation as a leader in the e-commerce space. Through her leadership, Dani continues to drive impactful projects that not only meet but exceed customer expectations, solidifying her role as a key player in the digital landscape of retail.
