Dana Roberts, the visionary Owner and Creator of Malie, has dedicated over two decades to entrepreneurial excellence and business leadership, culminating in the creation of a globally recognized brand that embodies the essence of the Hawaiian Islands. Since founding Malie in 2004, Dana has skillfully...
Dana Roberts, the visionary Owner and Creator of Malie, has dedicated over two decades to entrepreneurial excellence and business leadership, culminating in the creation of a globally recognized brand that embodies the essence of the Hawaiian Islands. Since founding Malie in 2004, Dana has skillfully navigated the complexities of the beauty industry, focusing on natural and organic luxury products that resonate with consumers seeking authenticity and quality. Her deep understanding of consumer needs has driven the development of Malie’s signature offerings, which are inspired by the rich flora of Hawai‘i and crafted to provide a unique sensory experience.
Under Dana’s leadership, Malie has expanded from a small Kaua‘i-based business to an internationally acclaimed brand, known for its commitment to sustainability and premium ingredients. Key projects include the launch of innovative skincare lines and aromatherapy products that not only highlight the beauty of Hawaiian botanicals but also promote wellness and self-care. Dana’s expertise in brand development and management has been pivotal in establishing Malie as a leader in the luxury beauty market, with a strong presence at trade shows and in retail environments.
Her multifaceted skills in marketing, styling, and product development have enabled her to create compelling narratives around Malie’s offerings, engaging consumers and building lasting relationships. As a passionate advocate for the beauty industry, Dana continues to explore new avenues for growth and innovation, ensuring that Malie remains at the forefront of the market while staying true to its roots in Hawaiian culture and natural beauty.
