As the Director of Marketing at Modular Devices, Dana McKinnon plays a pivotal role in positioning the company as a leader in the mobile medical imaging and cleanroom solutions sectors. Since joining the team in February 2023, Dana has successfully orchestrated a comprehensive corporate rebranding...
As the Director of Marketing at Modular Devices, Dana McKinnon plays a pivotal role in positioning the company as a leader in the mobile medical imaging and cleanroom solutions sectors. Since joining the team in February 2023, Dana has successfully orchestrated a comprehensive corporate rebranding initiative that not only revitalized the company's brand image but also significantly enhanced its online presence. This strategic rebranding has laid the groundwork for a more robust engagement with healthcare professionals and organizations, ultimately driving brand awareness and market penetration.
Dana's expertise in developing and executing targeted marketing strategies is evident in her work with mobile medical imaging technologies, including catheterization (Cath), computed tomography (CT), and magnetic resonance imaging (MRI), as well as mobile cleanroom solutions for pharmacy compounding and biotech applications. By collaborating closely with the sales team, she crafts compelling messaging that resonates with the unique needs of their clientele, ensuring that Modular Devices stands out in a competitive landscape.
Her proficiency in search engine optimization (SEO), marketing communication, and digital advertising, including Google AdWords, has been instrumental in enhancing the company's visibility and attracting new customers. Additionally, Dana leverages her skills in graphic design and the Adobe Creative Suite to create visually appealing marketing materials that effectively convey the brand's value proposition. With a keen focus on budgeting and resource allocation, she ensures that marketing initiatives are not only impactful but also cost-effective, driving sustainable growth for Modular Devices in the evolving healthcare market.
