As the Senior Director of Marketing at Dippin' Dots, LLC, Dana Knudsen has transformed the brand's marketing landscape through innovative strategies and a keen understanding of consumer behavior. With a background that began as the company's first Graphic Designer, Dana’s journey reflects a deep-rooted passion...
As the Senior Director of Marketing at Dippin' Dots, LLC, Dana Knudsen has transformed the brand's marketing landscape through innovative strategies and a keen understanding of consumer behavior. With a background that began as the company's first Graphic Designer, Dana’s journey reflects a deep-rooted passion for advertising and design that has only intensified over the years. Leading two dynamic teams comprising 18 design and marketing professionals, including five marketing managers, Dana has successfully orchestrated cross-functional collaboration with leaders from franchising, operations, accounting, research and development, and sales. This integrated approach has been instrumental in achieving a remarkable 100% increase in sales.
Dana's expertise in social media marketing and marketing communications has significantly enhanced Dippin' Dots' brand awareness, engaging a diverse audience and driving customer loyalty. By leveraging data-driven marketing strategies and creative advertising campaigns, she has positioned the brand as a leader in the frozen treat industry. Her proficiency in website development and corporate identity has also played a crucial role in modernizing the brand's digital presence, ensuring that it resonates with both new and returning customers.
Under Dana's leadership, the marketing team has embraced innovative art direction and design principles, utilizing tools like Adobe Photoshop to create visually compelling content that captures the essence of Dippin' Dots. As she continues to navigate the ever-evolving marketing landscape, Dana remains committed to fostering a culture of creativity and collaboration, ensuring that Dippin' Dots not only meets but exceeds consumer expectations in a competitive market.
