As the Account Director at Guest Research, Inc., Dana Emberley leverages her extensive expertise in hospitality, gaming, sports, and financial industries to drive innovative and insight-driven strategies that enhance client relationships and elevate the customer experience. With a focus on developing and executing comprehensive consumer...
As the Account Director at Guest Research, Inc., Dana Emberley leverages her extensive expertise in hospitality, gaming, sports, and financial industries to drive innovative and insight-driven strategies that enhance client relationships and elevate the customer experience. With a focus on developing and executing comprehensive consumer survey campaigns for over 80 accounts, Dana has established herself as a pivotal figure in identifying key consumer insights through both quantitative and qualitative data analysis. Her strategic approach not only helps clients understand their guests' journeys but also empowers them to exceed their key performance indicators (KPIs).
Dana's passion for collaboration and her knack for problem-solving enable her to design sustainable solutions that align with business goals. By consulting on and recommending new Net Promoter Score (NPS) strategies, she ensures that her clients can effectively measure and improve customer loyalty and satisfaction. Her proficiency in digital strategy, social media marketing, and relationship marketing further enhances her ability to create impactful marketing initiatives that resonate with target audiences.
In a rapidly evolving landscape, Dana remains committed to staying ahead of industry trends, utilizing her skills in media buying and digital marketing to craft campaigns that not only capture attention but also drive measurable results. Her adeptness with tools like Microsoft Office and Adobe Creative Suite allows her to present data-driven insights in visually compelling formats, making complex information accessible and actionable for her clients. Through her leadership, Dana Emberley continues to set a standard of excellence in client engagement and consumer research, solidifying her reputation as a trusted advisor in the marketing domain.
