As the Senior Director of Public Relations and Communications at Four Seasons Hotels and Resorts, Dana Berry plays a pivotal role in shaping the brand's narrative and enhancing its reputation across two of its most prestigious properties: the Four Seasons Resort Orlando at Walt Disney...
As the Senior Director of Public Relations and Communications at Four Seasons Hotels and Resorts, Dana Berry plays a pivotal role in shaping the brand's narrative and enhancing its reputation across two of its most prestigious properties: the Four Seasons Resort Orlando at Walt Disney World Resort and The Ocean Club, A Four Seasons Resort in the Bahamas. With her extensive background in journalism, Dana excels in crafting compelling stories that resonate with diverse audiences, ensuring that the unique experiences offered by these luxury resorts are effectively communicated through various channels.
In her dual role, Dana spearheads innovative PR strategies that leverage digital marketing and social media to engage potential guests and elevate the brand's visibility in a competitive hospitality landscape. Her proactive approach has resulted in prime earned media placements, showcasing the resorts' exceptional offerings and unique experiences. Dana's expertise in crisis communications and reputation management is equally vital, as she navigates challenges with a strategic mindset, safeguarding the brand's image and maintaining trust among stakeholders.
Key projects under Dana's leadership include high-profile events and partnerships that align with Four Seasons' commitment to luxury and exceptional service. By fostering community relations and international collaborations, she enhances the resorts' brand image while driving lifestyle marketing initiatives that attract discerning travelers. Dana's ability to lead a dynamic team and her passion for storytelling continue to position Four Seasons as a leader in the hospitality industry, ensuring that every guest experience is not just memorable but also reflective of the brand's core values.