Dan Wheeler serves as the Chief Marketing Officer at Uncle Julio's Corporation, where he is at the forefront of transforming a 35-year legacy brand into a modern dining experience. With a robust background in full-stack marketing and innovation, Dan leverages his expertise to drive revenue...
Dan Wheeler serves as the Chief Marketing Officer at Uncle Julio's Corporation, where he is at the forefront of transforming a 35-year legacy brand into a modern dining experience. With a robust background in full-stack marketing and innovation, Dan leverages his expertise to drive revenue and margin growth across the upscale Mexican restaurant group, which boasts an impressive average unit volume (AUV) of $5.5 million across its 43 locations nationwide. His consumer-centric approach and design thinking methodology are pivotal in enhancing the guest experience, ensuring that every interaction reflects the brand's commitment to quality and authenticity.
Under Dan's leadership, the marketing function has been reorganized to prioritize insight-driven innovation and omnichannel strategies. He is spearheading key projects that focus on food and beverage innovation, modernizing Uncle Julio's marketing approach, and enhancing customer experience (CX) through targeted digital marketing initiatives. By implementing advanced marketing mix modeling and leveraging social media strategy, Dan has successfully positioned the brand to engage with a broader audience while maintaining a strong connection with its loyal customer base.
His proven track record in building high-performing teams and executing brand strategy has been instrumental in navigating the challenges of the foodservice industry, particularly in a private equity-owned environment. Dan's skills in external communications and market planning further bolster his ability to drive impactful marketing campaigns that resonate with consumers. As Uncle Julio's continues to evolve, Dan Wheeler remains a key architect of its growth and innovation, ensuring that the brand not only meets but exceeds the expectations of its guests.
