Dan Silmore serves as the Vice President of Digital Marketing at OneTrust, where he leverages over 20 years of extensive experience in strategic B2B and B2C marketing to drive significant growth and transformation. In his current role, Dan is instrumental in scaling a global digital...
Dan Silmore serves as the Vice President of Digital Marketing at OneTrust, where he leverages over 20 years of extensive experience in strategic B2B and B2C marketing to drive significant growth and transformation. In his current role, Dan is instrumental in scaling a global digital marketing organization that is laser-focused on enhancing pipeline generation and Annual Contract Value (ACV). His leadership is pivotal in building robust functions across various domains, including digital strategy, content marketing, SEO, global campaigns, eCommerce, account-based marketing (ABM), and social media.
One of Dan's key initiatives is the establishment of a Demand Center approach, complemented by a content center of excellence. This strategic framework is designed to support OneTrust’s brand, acquisition, adoption, and retention efforts, ensuring a cohesive and effective marketing strategy that resonates with target audiences. His expertise in integrated marketing and lead generation is further amplified by his previous senior leadership roles at industry giants like Adobe and Autodesk, where he successfully navigated business model transformations to SaaS.
Dan’s proficiency in web marketing and eCommerce is critical as he drives initiatives that enhance user engagement and optimize web traffic analytics. His entrepreneurial spirit and deep understanding of product management empower him to innovate and adapt marketing strategies that meet the evolving needs of the market. As a thought leader in digital marketing, Dan Silmore continues to push the boundaries of what is possible, ensuring OneTrust remains at the forefront of the industry.
