Dan Roche is a dynamic leader at Briggs & Stratton, currently serving as the Director of Motorsports. With a robust background in marketing communications and a passion for motorsports, Dan is at the forefront of driving the company's strategic initiatives within this competitive sector. His...
Dan Roche is a dynamic leader at Briggs & Stratton, currently serving as the Director of Motorsports. With a robust background in marketing communications and a passion for motorsports, Dan is at the forefront of driving the company's strategic initiatives within this competitive sector. His role encompasses full P&L accountability, where he meticulously oversees the financial health of the Motorsports Division while ensuring that every decision aligns with the overarching business goals.
Under Dan's leadership, the division has embarked on several key projects aimed at enhancing customer engagement and brand loyalty. He champions a VOC-driven approach to product and technology roadmaps, ensuring that the voice of the customer is not only heard but integrated into the development process. This commitment to understanding customer needs has led to innovative production and quality processes that resonate with racing enthusiasts.
Dan's expertise extends to forging strategic partnerships with sanctioning bodies, regional series, and high-profile racing events. By aligning Briggs & Stratton's brand with these influential platforms, he maximizes brand reach and introduces other Briggs brands to a dedicated audience of racing loyalists. His proficiency in market planning, analysis, and pricing strategies further strengthens the division's competitive edge.
In a landscape where effective marketing is crucial, Dan believes that success begins with listening. By fostering open communication and collaboration, he cultivates a culture of innovation that propels the customer journey, creating positive, enduring connections that are shareable and impactful. With a keen eye for opportunity and a commitment to excellence, Dan Roche is not just leading the Motorsports Division; he is redefining what it means to connect with customers in the world of motorsports.
