As the Vice President of Strategy and Sales at Bloomington Minnesota Travel & Tourism, Dan Oneill plays a pivotal role in shaping the region's tourism landscape through innovative marketing strategies and strategic partnerships. With a wealth of experience in sales, strategy, and marketing communications, Dan...
As the Vice President of Strategy and Sales at Bloomington Minnesota Travel & Tourism, Dan Oneill plays a pivotal role in shaping the region's tourism landscape through innovative marketing strategies and strategic partnerships. With a wealth of experience in sales, strategy, and marketing communications, Dan is adept at crafting “win-win” collaborations that drive economic impact for both public and private sectors. His expertise spans a diverse range of industries, including media, entertainment, hospitality, and sports, enabling him to forge meaningful alliances that enhance the visibility and attractiveness of Bloomington as a travel destination.
In his current role, Dan leads the day-to-day operations of strategy and sales, focusing on hotel strategic planning, brand marketing, and media planning. He is instrumental in developing comprehensive marketing strategies that leverage online and direct marketing channels, ensuring that Bloomington remains competitive in the ever-evolving travel landscape. His commitment to social engagement and website development further amplifies the destination's appeal, attracting visitors and fostering community pride.
Key projects under Dan's leadership include the launch of targeted promotional campaigns that highlight Bloomington's unique offerings, from its vibrant arts scene to its world-class shopping and dining experiences. By employing competitive analysis and market planning, he identifies emerging trends and opportunities, positioning Bloomington as a must-visit destination. Dan's strategic thinking and new business development skills continue to drive growth and enhance the overall visitor experience, solidifying his reputation as a leader in destination marketing.
