As the Chief Operating Officer at Tropical Weather Analytics, Inc. (TWAI), Dan Harkins plays a pivotal role in revolutionizing how industries interact with and respond to weather phenomena. With over 15 years of experience in B2B sales and marketing management, Dan leverages his extensive background...
As the Chief Operating Officer at Tropical Weather Analytics, Inc. (TWAI), Dan Harkins plays a pivotal role in revolutionizing how industries interact with and respond to weather phenomena. With over 15 years of experience in B2B sales and marketing management, Dan leverages his extensive background in sophisticated product marketing—including satellites, nanosats, and biophysics instrumentation—to spearhead the development and implementation of TWAI's groundbreaking hurricane measuring system. This innovative system, powered by a proprietary nanosatellite constellation, aims to deliver unparalleled accuracy in hurricane forecasting and analytics on a global scale.
Dan's expertise in strategic planning and new business development is instrumental in TWAI's mission to provide tailored weather alerts and forecasting services to a diverse range of industries, including agriculture, insurance, and power grid management. His adeptness at digital and inbound marketing strategies ensures that TWAI effectively communicates its value proposition to clients, helping them predict, plan, and profit from weather-related events. By integrating advanced analytics with real-time data, Dan and his team empower businesses to make informed decisions that mitigate risks associated with severe weather.
In his role, Dan is not only focused on operational excellence but also on fostering a culture of innovation within the organization. His skills in product marketing, sales management, and graphic design contribute to the development of compelling go-to-market strategies that resonate with stakeholders. As TWAI continues to expand its footprint in the meteorological landscape, Dan Harkins remains at the forefront, driving initiatives that enhance the accuracy and reliability of weather forecasting, ultimately transforming how businesses navigate the complexities of climate variability.
