Dan Gershenson serves as the Chief Marketing Officer at Caliber Brand Strategy + Content Marketing, where he plays a pivotal role in transforming the marketing landscape for closely held family businesses. With a keen understanding of the unique challenges faced by second-generation business owners, Dan...
Dan Gershenson serves as the Chief Marketing Officer at Caliber Brand Strategy + Content Marketing, where he plays a pivotal role in transforming the marketing landscape for closely held family businesses. With a keen understanding of the unique challenges faced by second-generation business owners, Dan specializes in building robust marketing foundations that elevate brand positioning and drive growth. His expertise in brand development and strategic content creation allows him to craft compelling narratives that resonate with target audiences, ensuring that these businesses not only maintain their legacy but also thrive in an ever-evolving marketplace.
At Caliber, Dan leads key projects that focus on integrating innovative marketing strategies with traditional business values. He collaborates closely with senior strategic partners to deliver tailored solutions that address the specific needs of family-run enterprises lacking dedicated marketing departments. By leveraging his skills in SEO, social media marketing, and copywriting, Dan empowers clients to enhance their online presence and engage meaningfully with their customers. His creative direction ensures that every piece of content aligns with the overarching brand strategy, fostering a cohesive and impactful marketing approach.
Dan's commitment to helping family businesses navigate the complexities of modern marketing is evident in his hands-on approach. He not only provides strategic oversight but also actively participates in the execution of marketing initiatives, ensuring that each project is grounded in sound strategy and creativity. With a passion for storytelling and a deep understanding of the digital landscape, Dan Gershenson is dedicated to helping businesses evolve, adapt, and succeed in a competitive environment.
