Dan Ferguson is a visionary leader and Co-Founder of Groove Jones, a cutting-edge studio at the forefront of next-generation technologies, specializing in XR (Extended Reality), AR (Augmented Reality), VR (Virtual Reality), and AI (Artificial Intelligence) solutions tailored for brands and agencies. With over 30 years...
Dan Ferguson is a visionary leader and Co-Founder of Groove Jones, a cutting-edge studio at the forefront of next-generation technologies, specializing in XR (Extended Reality), AR (Augmented Reality), VR (Virtual Reality), and AI (Artificial Intelligence) solutions tailored for brands and agencies. With over 30 years of digital experience, Dan brings a wealth of knowledge and a passion for crafting immersive and interactive experiences that captivate and engage audiences. His role as a consultant and strategist involves collaborating closely with commercial clients to develop innovative strategies that leverage the full potential of XR technologies, enhancing their marketing, training, and experiential programs.
At Groove Jones, Dan leads key projects that push the boundaries of interactive advertising and digital marketing. His expertise in user experience design and content strategy enables him to create compelling narratives that resonate with target audiences, driving engagement and brand loyalty. He is also instrumental in the development of proprietary B2B and B2C software solutions, transforming concepts into tangible products that inspire and elevate brand experiences.
Dan's commitment to excellence is reflected in his ability to lead cross-functional teams, fostering a culture of creativity and collaboration. His skills in graphic design, product development, and user interface design ensure that every project not only meets but exceeds client expectations. As a thought leader in the industry, Dan Ferguson continues to shape the future of experiential marketing, guiding brands through the complexities of digital transformation and helping them harness the power of immersive technologies to create unforgettable experiences.
