Dan Dan Lauer, as the Founder and President of Lauer Toys Incorporated, has established himself as a visionary leader in the toy industry, particularly through the creation of the iconic Waterbabies brand. With over 30 years of continuous distribution and 26 million units sold, Waterbabies...
Dan Dan Lauer, as the Founder and President of Lauer Toys Incorporated, has established himself as a visionary leader in the toy industry, particularly through the creation of the iconic Waterbabies brand. With over 30 years of continuous distribution and 26 million units sold, Waterbabies has become synonymous with quality and innovation in the doll market. Dan’s entrepreneurial journey began with a childhood memory that inspired him to develop a product that resonates with children and parents alike, demonstrating his belief that entrepreneurship can significantly enhance the human condition.
In his current role, Dan serves as the Creator and Brand Champion, where he not only oversees the strategic direction of Lauer Toys but also champions initiatives that align with his commitment to social responsibility. In 2021, he launched Waterbabies Loves, a charitable initiative in partnership with charity: water, pledging to fund the construction of 250 water wells. This project reflects Dan’s dedication to making a positive impact on global communities, further solidifying the brand's reputation as a socially conscious leader in the toy industry.
Dan's expertise spans various domains, including financial analysis, marketing strategy, and business development, allowing him to navigate the complexities of the toy market effectively. His experience in executive management and brand management has enabled him to forge strategic partnerships that enhance Lauer Toys' market presence. Additionally, his involvement in pioneering a next-generation program at the University of Missouri-St. Louis (UMSL) showcases his commitment to blending academia with practical entrepreneurship, fostering innovation through university-led accelerators. Through his multifaceted approach, Dan Dan Lauer continues to inspire future generations of entrepreneurs while ensuring that Lauer Toys remains at the forefront of the industry.
