Dan Croop currently serves as the Director of Paid Search at Wavemaker US, where he leverages his extensive background in digital marketing to drive impactful results for clients in the eCommerce sector. With a strong focus on developing and managing effective delivery strategies, Dan aligns...
Dan Croop currently serves as the Director of Paid Search at Wavemaker US, where he leverages his extensive background in digital marketing to drive impactful results for clients in the eCommerce sector. With a strong focus on developing and managing effective delivery strategies, Dan aligns his team's efforts with clients' business objectives, ensuring that every campaign is tailored to meet specific goals. His expertise in paid search not only encompasses the intricacies of SEM and PPC bid management but also extends to optimizing product feeds, which is crucial for enhancing visibility and performance in competitive online marketplaces.
At Wavemaker US, Dan is instrumental in overseeing key projects that involve comprehensive account management and client communication. He prides himself on delivering insights and actionable recommendations that empower clients to make informed decisions about their marketing strategies. By fostering a collaborative environment, he enhances team management and encourages innovative thinking, which is essential for navigating the fast-paced landscape of digital advertising.
Dan's proficiency in web content creation and copy editing further complements his role, allowing him to craft compelling narratives that resonate with target audiences. His ability to streamline operations and improve performance metrics has consistently maximized ROI for clients, solidifying his reputation as a leader in the marketing and advertising industry. With a Bachelor of Arts in English and a minor in Journalism from Rowan University, Dan combines his academic background with practical experience to deliver exceptional results in the ever-evolving world of paid search.
