Dan Carlson currently serves as the Chief Financial Officer at Kelly Scott Madison, a leading privately held advertising agency known for its innovative marketing solutions. With over 20 years of experience in senior financial roles across diverse sectors such as manufacturing, distribution, and service, Dan...
Dan Carlson currently serves as the Chief Financial Officer at Kelly Scott Madison, a leading privately held advertising agency known for its innovative marketing solutions. With over 20 years of experience in senior financial roles across diverse sectors such as manufacturing, distribution, and service, Dan has honed his expertise in establishing robust financial controls and processes that drive organizational efficiency and growth. At Kelly Scott Madison, he has played a pivotal role in integrating advanced Enterprise Resource Planning (ERP) systems and automating the Concur Travel and Expense (T&E) processes, significantly enhancing operational workflows and financial accuracy.
Dan's strategic financial planning skills have been instrumental in navigating the complexities of the advertising industry, where rapid changes and evolving client needs require agile financial management. His proficiency in payroll processing, accounts receivable, and managerial finance has allowed the agency to maintain a strong financial foundation while pursuing ambitious growth strategies. Additionally, Dan's experience in mergers and acquisitions has positioned Kelly Scott Madison to capitalize on new opportunities, ensuring the agency remains competitive in a dynamic marketplace.
Through his leadership, Dan has fostered a culture of financial accountability and transparency, empowering teams to make informed decisions that align with the agency's long-term objectives. His commitment to excellence in business planning and tax strategy further underscores his role as a key driver of Kelly Scott Madison's success, making him an invaluable asset to the organization and a respected leader in the financial community.
