Damon Henrikson serves as the Director of Marketing & New Business Development at Made To Measure, a leading metrology lab that caters to a diverse array of industries, including medical, aerospace, automotive, machining, plastic injection, and metal fabrication. In this pivotal role, Damon leverages his...
Damon Henrikson serves as the Director of Marketing & New Business Development at Made To Measure, a leading metrology lab that caters to a diverse array of industries, including medical, aerospace, automotive, machining, plastic injection, and metal fabrication. In this pivotal role, Damon leverages his extensive expertise in marketing and sales to drive innovative marketing strategies that resonate with the unique needs of each sector. His approach is rooted in a deep understanding of customer insights, which he gathers through meticulous research, data analysis, and direct sales interactions.
Damon is currently spearheading several key projects aimed at enhancing brand visibility and expanding market reach. These initiatives include the development of targeted marketing campaigns that utilize advanced digital marketing techniques such as Pay Per Click (PPC) advertising, Search Engine Optimization (SEO), and display advertising. By integrating these strategies, he ensures that Made To Measure not only captures but also retains the attention of potential clients across various platforms.
In addition to managing marketing campaigns, Damon plays a crucial role in the sales efforts for the company’s comprehensive service and product offerings, which include CMM equipment, software solutions, and dimensional inspection services. His ability to align marketing initiatives with sales objectives has proven instrumental in driving revenue growth and establishing long-term customer relationships. With a keen focus on category management and product marketing, Damon continues to position Made To Measure as a trusted partner in the metrology industry, adeptly addressing the evolving challenges and pain points faced by clients.
