Dalton Sim currently serves as the Product Owner Team Lead and Business Value Consultant within Shell's B2B Digital Transformation Centre of Excellence, where he plays a pivotal role in driving innovation and efficiency across the organization. With a robust background in commercial frontline B2B roles,...
Dalton Sim currently serves as the Product Owner Team Lead and Business Value Consultant within Shell's B2B Digital Transformation Centre of Excellence, where he plays a pivotal role in driving innovation and efficiency across the organization. With a robust background in commercial frontline B2B roles, Dalton has honed his expertise in negotiating and contracting with both suppliers and customers, ultimately leading to a deep understanding of sales and product strategy. His experience spans industries often hindered by legacy systems and outdated processes, fueling his conviction that technology can catalyze significant improvements in operational efficiency, quality, and cost management.
In his current role, Dalton leads a dynamic team comprising three Digital Product Owners and one Analyst, focusing on enterprise-level initiatives that support all Downstream Lines of Business (LOBs). His leadership has been instrumental in delivering APIs that facilitate touchless transactions, thereby streamlining processes and enhancing customer experiences. Additionally, Dalton spearheaded the deployment of a DIY platform that empowers marketing teams to create no-code, drag-and-drop campaigns in mere minutes, significantly reducing time-to-market and fostering agility in marketing efforts.
Dalton's commitment to continuous improvement is evident in his overhaul of the value methodology and senior value communications, which have notably improved stakeholder engagement and reduced tensions through a data-first approach. His skills in market sizing, business case modeling, and business model innovation position him as a key contributor to Shell's digital transformation journey, ensuring that the organization remains at the forefront of industry advancements while delivering tangible business value.
