Dale Morrison serves as the Director for the Western US at OFIL Systems Group, where he leverages his extensive experience in sales and business management to drive growth and foster strategic partnerships across various sectors. With a focus on utilities, municipalities, transportation departments, co-ops, and...
Dale Morrison serves as the Director for the Western US at OFIL Systems Group, where he leverages his extensive experience in sales and business management to drive growth and foster strategic partnerships across various sectors. With a focus on utilities, municipalities, transportation departments, co-ops, and construction companies, Dale is adept at navigating complex sales cycles that involve high-value transactions ranging from $25,000 to $600,000. His resourcefulness and multi-talented approach have earned him a solid reputation for developing long-term, profitable business relationships that are essential for sustained success in the competitive industrial supplies and capital equipment market.
In his current role, Dale is responsible for overseeing all aspects of the sales cycle, from initial lead generation to contract negotiation and closing deals. His expertise in public speaking and sales presentations allows him to effectively communicate the value of OFIL's innovative solutions to diverse stakeholders. Dale's commitment to new business development is complemented by his strong time management and budgeting skills, ensuring that projects are executed efficiently and within financial parameters.
Key projects under his leadership include the implementation of tailored solutions for municipal infrastructure upgrades and the provision of advanced equipment to enhance operational efficiency for transportation departments. Dale’s ability to build and lead high-performing teams has been instrumental in achieving ambitious sales targets and expanding OFIL's market presence in the Western US and portions of Canada. His strategic vision and hands-on management style continue to drive the company’s growth trajectory, making him a pivotal figure in the organization.
