Daisy Ortiz-Berger serves as the Executive Director of Email Channel Strategy, Governance, and Optimization at Wells Fargo, where she is a pivotal force in driving digital marketing initiatives across various financial services, including credit cards, deposits, and mortgage products. With a strong focus on data-driven...
Daisy Ortiz-Berger serves as the Executive Director of Email Channel Strategy, Governance, and Optimization at Wells Fargo, where she is a pivotal force in driving digital marketing initiatives across various financial services, including credit cards, deposits, and mortgage products. With a strong focus on data-driven strategies, Daisy leads her marketing teams in crafting integrated strategic plans that not only enhance customer engagement but also foster loyalty through omnichannel approaches. Her expertise in market research and analytics allows her to develop comprehensive roadmaps that align with industry trends and organizational objectives.
In her current role, Daisy is responsible for developing and implementing robust channel strategies that ensure seamless communication across the organization. She expertly manages channel rules and contact frequency while closely monitoring email campaign performance. By defining, tracking, and optimizing key performance indicators (KPIs) related to channel, product, and consumer engagement, she delivers actionable insights that drive marketing impact and align with Wells Fargo's business goals. Her strategic planning and project management skills, bolstered by a Six Sigma background, empower her to lead cross-functional teams effectively, ensuring that all marketing efforts are cohesive and data-informed.
Daisy's commitment to governance and measurement not only enhances the effectiveness of email marketing campaigns but also positions Wells Fargo as a leader in customer-centric financial services. Her ability to translate complex data into clear recommendations enables the organization to adapt swiftly to changing market dynamics, ultimately enhancing customer experiences and driving sustainable growth.
