Daisy Li currently serves as the Director of Market Development at CHANEL, where she leverages over seven years of extensive experience in marketing, strategy, and brand positioning to drive the luxury brand's growth in a competitive landscape. In her role, Daisy is instrumental in organizing...
Daisy Li currently serves as the Director of Market Development at CHANEL, where she leverages over seven years of extensive experience in marketing, strategy, and brand positioning to drive the luxury brand's growth in a competitive landscape. In her role, Daisy is instrumental in organizing the preparation of annual marketing plans, meticulously aligning marketing expenses with internal profit targets to ensure sustainable growth. Her analytical skills enable her to conduct in-depth market research, which informs the formulation of comprehensive development plans that resonate with CHANEL's prestigious brand identity.
Daisy's expertise spans various facets of marketing, including digital marketing, public relations, and demand generation, allowing her to craft innovative strategies that enhance brand visibility and consumer engagement. She has successfully led key projects that integrate direct selling and distribution models, optimizing resource allocation to maximize market penetration. Her adeptness in operations management ensures that the marketing business adheres to established regulations and internal organizational settings, fostering a cohesive approach to market development.
In addition to her strategic responsibilities, Daisy is committed to fostering a culture of collaboration within her team, encouraging creative problem-solving and cross-functional communication. Her leadership not only drives performance but also cultivates an environment where innovative ideas can flourish. As CHANEL continues to navigate the evolving luxury market, Daisy's insights and strategic foresight position the brand for continued success and relevance in the industry.
