Daina Lightfoot currently serves as a Staff Designer in the Marketing UX team at Shopify, where her extensive experience in building in-house brands and creative teams is put to impactful use. In this senior individual contributor role, Daina focuses on enhancing the overall design craft...
Daina Lightfoot currently serves as a Staff Designer in the Marketing UX team at Shopify, where her extensive experience in building in-house brands and creative teams is put to impactful use. In this senior individual contributor role, Daina focuses on enhancing the overall design craft within the Creative department by developing innovative practices and tools that elevate project outcomes. Her passion for fostering collaborative and creative environments is evident in her approach to mentorship, where she actively guides both individuals and groups to unlock their potential and refine their skills in product design, user experience, and branding.
Daina's key projects often revolve around the production of compelling go-to-market campaigns that not only resonate with Shopify's diverse user base but also drive engagement and conversion. Her expertise in video production, combined with her strong analytical skills, enables her to create data-driven designs that effectively communicate brand identity and messaging. Daina thrives in ambiguity, using her self-motivation to navigate complex challenges and continuously evolve her craft. With a keen eye for typography and illustration, she brings a unique aesthetic sensibility to her work, ensuring that every project aligns with Shopify’s vision of empowering entrepreneurs.
In addition to her design prowess, Daina is adept at budget management, ensuring that creative initiatives are executed efficiently and effectively. Her leadership skills shine through as she collaborates with cross-functional teams, bridging the gap between creative vision and strategic execution. As she continues to push the boundaries of marketing UX at Shopify, Daina remains committed to lifelong learning, always seeking new ways to innovate and inspire within the ever-evolving landscape of digital design.
