Cynthia Hang is a dynamic and seasoned marketing expert currently serving as the Director at Horizon Media, where she leads strategic initiatives for the CBS Broadcast account. With over a decade of hands-on experience in the marketing landscape, Cynthia has honed her expertise in integrated...
Cynthia Hang is a dynamic and seasoned marketing expert currently serving as the Director at Horizon Media, where she leads strategic initiatives for the CBS Broadcast account. With over a decade of hands-on experience in the marketing landscape, Cynthia has honed her expertise in integrated marketing strategies that effectively bridge the gap between brand awareness and direct response campaigns. Her proficiency in paid social media, digital media, and media planning enables her to craft tailored strategies that resonate with diverse audiences and drive measurable results.
At Horizon Media, Cynthia is pivotal in executing high-impact campaigns that leverage innovative media strategies and cutting-edge tools like Symphony and comScore. Her ability to analyze data and derive actionable insights allows her to optimize campaigns in real-time, ensuring that her clients achieve their marketing objectives efficiently. Notably, she has successfully led key projects that have not only enhanced CBS Broadcast's brand recognition but also significantly increased viewer engagement and conversion rates.
Cynthia's collaborative approach fosters strong relationships with clients and stakeholders, ensuring that their unique goals are met with precision. Her expertise in ad operations and sales further complements her strategic vision, making her a valuable asset to the Horizon Media team. As she continues to navigate the ever-evolving media landscape, Cynthia remains committed to pushing the boundaries of marketing innovation, driving success for her clients, and setting new standards in the industry.
