Cyler Pennington serves as the Senior Vice President of Marketing at Wynn Resorts, where he plays a pivotal role in shaping and executing comprehensive growth strategies for Wynn North America. With a robust background in both startup and public company environments, Cyler brings a wealth...
Cyler Pennington serves as the Senior Vice President of Marketing at Wynn Resorts, where he plays a pivotal role in shaping and executing comprehensive growth strategies for Wynn North America. With a robust background in both startup and public company environments, Cyler brings a wealth of experience in leading digital and broader marketing initiatives that cater to businesses with annual revenues ranging from $10M to $2B. His leadership of cross-functional teams, comprising approximately 80 professionals, has been instrumental in orchestrating end-to-end marketing initiatives that have driven record revenue and EBITDA at Wynn Las Vegas.
Cyler’s expertise lies in spearheading new business lines and developing full-funnel brand experiences that resonate with diverse audiences. His strategic approach to loyalty marketing and e-commerce has not only enhanced customer engagement but also streamlined marketing operations, ensuring that every campaign is both efficient and impactful. By leveraging advanced media planning and analytics tools, including Google Analytics, he systematically delivers value-accretive growth that aligns with the company’s overarching objectives.
Key projects under Cyler's leadership include innovative social networking campaigns and influencer marketing strategies that have significantly elevated the Wynn brand's visibility and resonance in a competitive landscape. His commitment to integrated marketing ensures that all channels work cohesively to create a seamless customer journey, ultimately driving loyalty and repeat business. As a forward-thinking executive, Cyler Pennington continues to redefine the marketing landscape at Wynn Resorts, positioning the company for sustained success in the hospitality industry.
