Crystal Roberts is an Emmy® Nominated 360 Creative Director with a robust portfolio that spans over 17 years in the dynamic realms of entertainment and consumer brand marketing. Currently serving as a Creative Producer, Crystal specializes in the ideation and execution of innovative campaigns for...
Crystal Roberts is an Emmy® Nominated 360 Creative Director with a robust portfolio that spans over 17 years in the dynamic realms of entertainment and consumer brand marketing. Currently serving as a Creative Producer, Crystal specializes in the ideation and execution of innovative campaigns for streaming brands, where she deftly navigates the intersection of social media, digital platforms, and audiovisual content. Her role involves not only leading exceptional teams but also managing complex projects that require collaboration across various disciplines, including strategists, writers, editors, animators, and designers.
At Known, Crystal is at the forefront of crafting groundbreaking campaigns that resonate with audiences and ride the cultural zeitgeist. She excels in translating brand strategy into compelling narratives that engage consumers and drive brand loyalty. Her expertise in creative ideation and strategic negotiations allows her to pitch and develop best-in-class creative assets that meet the high demands of global campaigns.
Crystal’s proficiency with the Adobe Creative Suite and her strong project management skills enable her to oversee a high volume of deliverables while maintaining a keen eye for detail and quality. Her background in audio post-production further enhances her ability to create immersive experiences that captivate audiences across multiple platforms. As a visionary leader, Crystal Roberts continues to push the boundaries of creativity, ensuring that every project not only meets but exceeds client expectations in an ever-evolving industry landscape.
